MANHATTAN — 'From the Land of Kansas', the state’s agricultural trademark program, is celebrating its 40th anniversary in 2018. The program will kick off its celebration from 10 a.m. to 2 p.m. on Tuesday, Jan. 30, at the Kansas State Capitol. Members of the 'From the Land of Kansas' program will be offering samples of their products and showcasing their businesses. In addition, Governor Sam Brownback has proclaimed January as 'From the Land of Kansas' month.
The trademark program began in 1978 within the state’s agriculture agency, now the Kansas Department of Agriculture, and was designed to promote and celebrate agriculture experiences and products grown, raised or produced in Kansas. Since its inception, the program has grown to include 374 businesses across the state, as well as 85 retail partners where Kansas products can be purchased. These businesses span the breadth of the agriculture industry, from restaurants, agriculture equipment manufacturers, farmers and ranchers, to food processors, agritourism, wineries, breweries and distilleries.
Chef Alli of Alli’s Farm Fresh Kitchen in Mayetta is the program’s brand ambassador. Over the years, the trademark program has also worked with Kansas natives Jordy Nelson, renowned wide receiver for the Green Bay Packers, and the Peterson Farm Brothers to promote Kansas products and businesses.
“Throughout the life of Kansas’ trademark program, it has transformed to meet the needs of Kansas businesses,” said Janelle Dobbins, marketing manager for From the Land of Kansas. “We strive to provide support and assistance to help Kansas businesses grow, which keeps money in Kansas communities, building stronger businesses and local economies.”
The 'From the Land of Kansas' program supports the KDA mission to serve Kansas farmers, ranchers, agribusinesses and consumers by providing agribusiness marketing opportunities to participating local businesses, and allowing consumers to identify and choose to support products that contain Kansas ingredients or items processed in Kansas.
The program’s logo makes it easier for consumers to find Kansas-made products and Kansas-based businesses. From the Land of Kansas also hosts an e-commerce website, shop.fromthelandofkansas.com, where trademark program members can sell their products online, reaching more customers across the state of Kansas and the U.S.
For more information about the program and its members, visit fromthelandofkansas.com or engage with the program through social media by following 'From the Land of Kansas' on Facebook, Twitter, Instagram and Pinterest.