HOLTON, Kan. (AP) - The producer types in the opposing team.
The announcer checks the pronunciation of the opposing players.
The cameraman checks the focus of the video camera.
As the ball is tipped, the live broadcast starts.
Just another day of work for the Cobra TV team at Jackson Heights High School, two miles north of Holton.
The first year Internet-based production that shows most every school event from middle school basketball games to band concerts can be seen at www.ihigh.com/jhcobras.
The broadcasts are part of the school's video-production class, a class that didn't exist a year ago, until student Tyler Ahlgren asked for it. Ahlgren then had to recruit fellow students to take the class so that the school district would offer it.
Now there are seven students in the class, but they encourage volunteers from the high school and middle school to help with their broadcasts.
The teachers, Vern Andrews, the district technology director, and Lyle Alley, a social studies teacher, admit that they are learning right along with the students.
"To be honest, when we started, we had seven kids in the class and only one of them knew anything about sports," Alley said. "When Tyler first started announcing, he didn't know what to do and now his confidence has grown by leaps and bounds."
Ahlgren agreed with Alley's assessment.
"The first couple games, I hardly said anything. I really had no clue," Ahlgren said. "I'd never done it before, I had no clue about what the basketball rules really were. Trying not say something dumb while we are live was a goal of mine."
Fellow announcer Justin Smith watches what he says also.
"You really have to watch it, anything you say goes out live," Smith said.
Smith was volunteered to do voice-overs for class projects after he was told he had an announcing voice by Alley. Smith now pays attention to fellow announcers as he watches college basketball broadcasts.
"You get a feel for what they say," Smith said. "I've picked up a couple things, and that way I'm not saying the same thing for whatever goes on."
Ahlgren has picked up other skills while watching televised games.
"I've picked up details that go into recording the game," Ahlgren said. "Things you don't realize until you are doing it. I'm paying attention to behind-the-scenes details, camera angles, and how people announce and if they make a mistake how they cover it up. You wouldn't notice if you weren't doing this."
The broadcasts aren't getting broadcast television-style numbers, but they do have 50 to 100 live viewers for middle school games and close to 300 live viewers for a high school game in a school district that has 404 students. If one misses the live production, he or she can go back and watch any Cobra TV broadcast on the archived website.
"We try to get the full ESPN effect for our broadcasts," Andrews said. "We have a scoreboard and one camera or more so the producer can switch camera angles."
A new feature they have added is an interactive question for their viewers. In an effort to figure out where their viewers were watching from, they had them text in their location.
"One said 'I'm watching you from the dairy barn.' He watches us as he is doing his milk production," Andrews said. "You really can watch us anywhere. We've heard that people are at other area games, and they are watching us on their iPhones, while they are physically at other games."
They are among few area school districts - Atchison is another - that is doing such broadcasts. The students are happy to be the first class to take advantage of the technology.
"You have a really good feeling starting something from nothing," Ahlgren said. "It's a neat deal to say that we started a new tradition that we will have around for a while. I hope that younger students will join the class and say, 'Look at what our school is capable of that most schools aren't.' It's a good feeling."